CHALLENGE
maxon is a leading manufacturer of DC and BLDC motors, gearheads, controllers and other high-precision products. maxon's drive systems are widely used in various industries such as aerospace, medical technology, industrial automation and mobility. The 2023 keynote focused on "Trends in Drive Technology" and aimed to showcase current projects in the fields of Electric Vehicles, Lab Automation and Power of Robotics. The film was to be used for international marketing purposes and sales meetings.
IMPLEMENTATION
maxon's projects in the fields of Electric Vehicles, Lab Automation and Power of Robotics are complex and technical, which is why we deliberately opted for a simple storyline. The classic presentation in a reduced look was intended to provide cognitive relief. What seems simple was actually not that easy. In addition to installing the large presentation screen, we also had to set up a huge pool. The very clear and unique reflection gives the otherwise simple presentation setup an aesthetic twist.
Concept Maurin Crameri + Andrew Bamford | Art Direction Andrew Bamford | Production Michael Huonder | Camera Biby Jacob + Andrew Bamford | Lighting CPO Team | 1st AC Nando Lüscher | Post Production Andrew Bamford | Color Grading Daves Color
