maxon

maxon has produced BikeDrive Air, a very lightweight electric motor system for manufacturers of e-bikes. The challenge was to package the unique selling points in a film in a visually appealing way and with content.

For the necessary attention at the beginning of the film, we let two bikes float in the air. We underline the credibility of the content to two developers, whose statements we loosen up with action-packed bike scenes and racing bike scenes embedded in beautiful scenery. 3D animations help the viewer to easily understand the technical complexity.

Produktion Pascal Apostol | Art Direction Maurin Crameri | Regie Maurin Crameri | DOP Luca Starace, Luca Schwarz | Post-Production Luca Schwarz, Nando Lüscher | VFX Supervisor Roman Frei | 3D-Animation Roman Frei | Motion-Design Nando Lüscher | Setton Patryk Morwaski (Tertius)