CHALLENGE
Due to COVID-19, trade shows were cancelled all over the world, leaving maxon, the manufacturer of electric drives, suddenly without an important communication channel to their customers. The challenge was to design a digital format that would focus on product news while being informative and entertaining.
IMPLEMENTATION
With Nik, we found an ideal person to present the news in a charming way. We lightened up the transitions between the individual products and the technical facts with animations. The result was an informative as well as entertaining product presentation.
Konzeption 110 | Produktion Pascal Apostol | Art Direction Roman Frei, Maurin Crameri | DOP Luca Schwarz | Edit Luca Schwarz | Animation Roman Frei | 3D-Renderings Roman Frei | Grafik-Design Roman Frei, Dominik Ruckli, Jonas Bünter