CHALLENGE
In order to increase the popularity of the Swiss technical college TEKO, a campaign was to be designed and implemented that would both attractively present the offer and be specifically tailored to the young target group.
In order to increase the popularity of the Swiss technical college TEKO, a campaign was to be designed and implemented that would both attractively present the offer and be specifically tailored to the young target group.
The future lies in the hands of young people who are changing our world with the help of new technologies. We wanted to capture and reflect this idea in our production. The result is a film that illustrates the compatibility of knowledge and freedom. Animated elements, young actors, strong color contrasts and a somewhat dark but cool look round off the message. A little rebellious and yet innovative - just like TEKO's degree courses.
Concept Maurin Crameri | Art Direction Andrew Bamford | Production Gerardo Valentino | Camera Biby Jacob | Lighting Luca Starace | 1st AC Nando Lüscher | Post Production Oliver Walther + Andrew Bamford | Color Grading Oliver Walter