With the motto "Swisscom makes you ready for all gaming experiences", Swisscom's new "blue" subscriptions were to be made appealing to the Swiss gaming community. The visual challenge was to combine the Swisscom Gaming brand with the Swisscom "BlueSpace", a walkable LED cube that serves as the basis for Swisscom's new brand communication.
In close cooperation with Swisscom Gaming, two commercials were created that address the gaming community in a humorous way. Through the 360 degree projection on the LED cube, the protagonists dive directly into the various gaming worlds, which we have based on well-known gaming genres such as fantasy, racing or streetfighter. The protagonists experience the full gaming experience of a fast internet connection or how it feels when the opponent has no Swisscom Internet.
The spots end with a specially designed Swisscom Gaming garment for the Cube to strengthen the Swisscom Gaming brand.
Art Direction Dominik Ruckli | Compositing Dominik Ruckli
