Synlab

Analysis is in our DNA

SYNOPSIS

Locally anchored in Switzerland with a worldwide network of experts, Synlab offers laboratory analysis in all important medical fields - from routine to special analyses.

This message is to be conveyed in a short and easy-to-understand animation.


IMPLEMENTATION

Based on the existing look of Synlab, we created an illustrative world of 2D and 3D elements. The clear cell-shading look connects these two worlds and creates a lovely and trusting atmosphere. It is intended to counteract the usually rather sterile medical look. A modular structure of the animation serves the development of further topic-specific films by Synlab.


Production Michael Huonder | Art Direction Simon End, Dominik Ruckli, Andrew Bamfort | Text Daniel Bucher, Andrew Bamfort | Motion design Dominik Ruckli, Aurelia Burlet


Customer
Synlab
Tasks
Ideation
Conception
Animation
Motion Design