Project synopsis
Swissmedic is the Swiss agency responsible for ensuring that medicinal products available in the country are safe, effective, and of high quality. The agency follows a rigorous three-step process which includes Examination, Approval for Market, and Monitoring.
Our campaign aims to communicate that the well-being and health of citizens is the driving force behind Swissmedic's efforts. To connect emotionally with the end-users and illustrate the agency's role in safeguarding the people of Switzerland, we created 3 protagonists who would benefit from Swissmedic's work.
