CHALLENGE
Shooting with children as protagonists is always an exciting task: The biggest challenge is to leave enough room for the naturalness of the young protagonists and still keep to the shooting schedule. For Concordia, we shot a whole day together with nine kids aged 7 to 13.
The goal: To draw the attention of the widest possible audience to specific insurance services through short in-stream ads. These include franchise optimization, dental insurance, fitness contributions, pregnancy and parenthood, rooming-in, and free health advice.